AVIVA

Real Good Deals.

Aviva, through their direct channel, were the first insurance company in Singapore to offer online car insurance. At launch we needed to get safe drivers, who were pretty passive and who heavily relied upon their agents to get them a deal on car insurance, to get an online quote with Aviva to see how much they could save.

Results – In the first 3 months more than 50,000 Singaporeans got a quote and we delivered sales of 124% over target. Aviva became the No.1 online car insurer overnight.

After successfully launching car insurance – next up was travel.