How did we encapsulate 100 years of automotive innovation and the experience of driving a Mazda in two words? We developed a powerful simple tagline: “Inspiring Driving”. Accompanied by a brand film, the line sums up the company ethos of Mazda’s engineering-driven approach to producing affordable vehicles for people who love to drive.

Results – Launched at the Singapore car show, the subsequent supporting campaign across digital, print, and collateral saw a significant increase in site visits during the pre-show build-up and unprecedented pre-show test drive demand.