OLEA

Reimagining global trade to be faster, simpler and more accessible

Global trade finance remains slow, complex, and often inaccessible – locking out smaller businesses while burdening larger organisations with unnecessary bureaucracy.

Olea set out to change this by making global trade faster, simpler and more accessible for business of every size, everywhere. With strong growth, advanced technology and an existing footprint supporting buyers and suppliers across more than 70 trade corridors, the foundation was already in place.

The opportunity was to bring this story to life in a way that resonated clearly with the people they serve.

I partnered with the Olea team to sharpen their brand narrative, align the experience across multiple audiences and design a website that communicates effectively with buyers, suppliers and funders alike.

Through a series of fast, focused design sprints, I led the delivery of a unifying brand narrative – a bold and scalable design system and a fully reimagined multi-audience website. Each element was designed to speak directly to user needs while reinforcing clarity, trust and relevance.